The Formation of Cities and the Role of Urban Elements in Identity and Tourism Cities are continuously connected with various elements that sometimes lead to improvement and other times to destruction and decline. During times of improvement, citizens build monuments or urban elements in different parts of the city based on significant events to commemorate and pass these memories to future generations. Since foreign tourists do not have full awareness of these events, by observing these urban elements, they come to understand the city's identity and the events that have taken place there. It is as if urban elements give identity to the city, distinguishing it from other places and bestowing unique beauty and grandeur upon it. In fact, many countries are recognized and identified by the names of these landmarks. The purpose of this article is to examine the relationship between urban elements and the Iranian-Islamic urban identity and their role in attracting tourists, with an emphasis on Tehran’s Azadi Tower. The research method involves reviewing and analyzing relevant texts and resources. The results indicate that in today’s world, amid a highly competitive tourism market, symbol-making in cities aligned with the culture of the country gives identity to the city and acts as a factor for success in attracting tourists.